Healthy start

The Healthy Start Card is a universal offer available to all pregnant women in Stoke-on-Trent who are more than 10 weeks pregnant and those receiving benefits, if they have a child under 4 years old. The Healthy Start Card is topped up with money every 4 weeks.

nhs healthy start card

You can use your card to buy:

  • Plain liquid cow's milk
  • Fresh, frozen and tinned fruit and vegetables
  • Fresh, dried and tinned pulses
  • Infant formula milk based on cows milk

You can also use your card to collect

  • Healthy Start vitamins - these support you during pregnancy and breastfeeding
  • Vitamin drops are suitable for babies from birth to 5 years old

Apply at healthystart.nhs or call 0300 300 7010

Pick up your vitamins from your local family hub!