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What is the Start for Life Offer?

Stoke-on-Trent Family hub logo, text surrounded by colourful cartoon people

Part of Stoke-on-Trent Family Hub

The published Start for Life offer sets out the services and support available to families in Stoke-on-Trent during the critical 1,001 days. The 1001 critical days starts from conception to age 2 years. In this time the foundation for lifelong wellbeing is set for both physical and emotional health.

Explainer video from the Department of Health and Social Care: The Best Start for Life: A Vision for the 1001 Critical Days. Review Chairman, the Rt Hon Andrea Leadsom MP. 

Information provided

The Start for life offer provides information from pregnancy right through until your child’s 2nd birthday. It provides information and signposting to services that can support you through this time from health, social and practical support. The Start for Life offer information is for parents and carers living in the Stoke-on-Trent area.   


Co-production has brought together parents, carers, the local authority, NHS health providers and third sector organisations.

Partners have worked closely together to explore current service offers across the city and how this can support the Start for Life offer and Family Hub development.

The Parent and Carer panel is being developed to continue to influence the development of the Family Hub offer and Start for Life offer.  Bringing together the voices of local communities to help shape the service offer to meet the needs of families.

Next steps

Following the initial Start for Life offer, the Family Hubs will be developed and launched across the city of Stoke on Trent. There will be a digital offer and Family Hubs website covering a range of information as well as hosting the full and comprehensive start for life offer.